adidas IGNITE

Change lives through sport in cities worldwide

At times of digitalism more and more people tend to laziness and spend their time on their digital devices. Goal of the campaign is to motivate people to get physically active and to connect with others  in a playful way throughout the whole city.

PROJECT
DHBW Ravensburg
Campaign for D&AD Award

ROLE
Design, Animation, UI/UX

DATE
2018

TAGS
Motion | Interactive | Campaign | 3D Print

Adidas Ignite is an interactive game combined with an app, that motivates people to get physically active and to connect with others in a playful way.

The players are divided into three teams and fight for the streets of their city. The goal is to claim as many streets as possible. The ticket to the campaign is the LIT (light identification tag) which connects team members and tracks their movement. Furthermore it enables the players to interact with live interaction-points throughout the whole city.

At the end of the campaign, the team with the most claimed streets wins. 

STORYLINE CAPS

Change lives through sport in cities worldwide.
ADIDAS Brief

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